Interactive Brand Placement
Virtual Brand InsertionWe seamlessly integrate brands into video such that they appear as if filmed there. Inserting after filming makes pairing content and advertisers much easier, and allows you to swap the brand over time or for different viewers. Our ads don't obscure content or encourage viewers to abandon the video like overlays and pre-rolls. | |
Two Technologies for Brand PlacementWe have two techniques for inserting brands into video: Technician-Controlled and Director-Controlled. In Technician-Controlled, our technicians select when and where brand placements occur. In Director Controlled, the content creator films using an AdProp, and our software automatically enables the video for brand placement. | |
Director-Controlled: Leaving the Director in ChargeUsing the Pandoodle AdProp gives directors full control, taking the guesswork out of post production brand placement. Videos filmed with AdProps tend to have more natural, prominent, and ultimately, more valuable ad opportunities. Our Director-Controlled technology is currently in an open beta release. | |
How We're DifferentThe Pandoodle AdProp gives directors complete control and creates higher quality brand placements. In contrast to our competitors, we can automatically process videos with common challenges such as cuts between different cameras, actor interaction with the ad object, complex lighting, heavy occlusion and significant camera movement. Our patent pending technology produces realistically rendered videos while dramatically reducing the time and effort for processing. | |
Working With PandoodleYou control when, where, how long, and how big placements appear in your videos by using Pandoodle AdProps. AdProps are posters, objects, and other film props that Pandoodle’s technology recognizes in your video and makes into dynamic AdSpots, areas ready for advertiser placements. AdProps help Directors visualize where and how advertisements will appear in their video so that they can optimize the size, duration, and context of each AdSpot. Directors can even build storylines around them or create content for branded entertainment to increase the value of their videos for advertisers. | |
Try it Now!
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| See how easy insertion works and how realistic they look |
Use AdProps and create a video with dynamic AdSpots |
To become part of Pandoodle’s Content Network |
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